The Challenge
The Multitouch Virtual Shopping Mall Tour System is an interactive, floor-level-based navigation solution designed to elevate user experience while showcasing a shopping mall’s branding and optimizing marketing efforts. This application allows shoppers to easily explore the mall’s various levels through a multitouch interface, providing real-time, step-by-step directions to locate specific products or stores.
Key Features:
- Interactive Navigation: Shoppers can input their desired product or store, and the system will visually guide them through the exact path to take, highlighting the best route across multiple floors.
- Brand-Centric Experience: The interface is customized to reflect the mall’s branding.
- Dynamic Marketing Engine: Integrated into the system is a powerful marketing engine, allowing mall administrators and retailers to publish targeted campaigns and promotions directly within the interface. This ensures customers are always updated on sales, special offers, and events while navigating the mall.
- Multi-Level Visualization: The 3D model of the mall’s structure allows users to visualize each floor, with the ability to seamlessly transition between levels when navigating.
CUSTOMER
Liverpool
Date
26th June 2012
Category
Multitouch, Branding, Design